Concrete - Marriott International to Acquire the citizenM Brand - Amsterdam - Netherlands

2025-04-30

Marking a milestone in citizenM's global journey.

Concrete is proud to have been part of citizenM since day one, shaping a legacy of disruptive hospitality. As citizenM enters an exciting new chapter with Marriott International’s acquisition, this marks a major milestone in its global journey. Concrete is very excited to follow its journey to redefine the modern hotel experience.

Marriott International provides a springboard for citizenM’s expansion, while ensuring its signature approach - focused on creating memorable stays through seamless design and hospitality - remains at the heart of its growth. With this new alliance, citizenM is poised to bring its unique blend of innovation, comfort, and guest-focused service to an even wider global audience. citizenM will maintain the brand identity and continue to deliver the exceptional experiences and guest-first approach citizenM guests know and love. With Marriott’s acquisition, this vision will not change. In fact, with Marriott’s global reach, citizenM looks forward to taking the brand even further – into more cities, welcoming more modern travelers, while staying true to its identity.

Concrete stands at the cradle of citizenM and has been a part of the creation and expansion of the brand; it designed every single hotel of the current portfolio. Bringing the vision to life, the firm has created spaces that resonate with modern travelers seeking comfort, efficiency, and style for a reasonable price. Dedicated to the continual evolution of the architectural and interior designs, the firm has maintained a holistic perspective on citizenM's position in the current market. From the very beginning, citizenM redefined the hospitality landscape by prioritizing a smart luxury and immersive guest experience. As the next chapter unfolds, Concrete remains supportive of citizenM and its future growth.

36 and counting...

The citizenM global portfolio currently consists of 36 open hotels, comprising 8,544 rooms across more than 20 cities spanning the U.S., Europe, and Asia Pacific, including gateway cities like New York, London, Paris, and Rome. The brand’s current pipeline includes three under-construction hotels totaling over 600 rooms that are anticipated to open by mid-2026, with the prospect of significant additional growth across Marriott’s global regions over the next decade.

About Concrete

Concrete is a multidisciplinary interior and architecture studio based in a canal house in the middle of the red-light district in Amsterdam. Since 1997, Concrete has been developing innovative concepts that transcend traditional boundaries. Whether it's in architecture, interior design, urban design, branding, or conceptual programming, the firm's diverse talents converge to create unique and impactful solutions.

Fundamentally, Concrete places people above buildings, recognizing that the essence of design lies in its human connection. They firmly believe that form should follow life, shaping environments that seamlessly integrate with the ways people live and interact.

Photo credit: Richard Powers