FERRARI - a newly designed experience world at Modena Cars in Geneva

2022-10-05

New and enlarged configuration area on the second floor - Completely renovated Classiche workshop - Extension of the workshop (+ 3 lifts)

After a lengthy renovation phase, the Ferrari showroom at the Geneva dealership Modena Cars shines in new splendour. Modena Cars has been representing the tradition-steeped Ferrari brand for Geneva and the Lake Geneva region since 2004. Now the Plan-les-Ouates-based car dealer represents the new Ferrari corporate design. It is a customer experience that is second to none. For example, the configuration area on the second floor has been renewed and enlarged. The path to the desired colour or the favourite seats is transformed from an all-round service into a sensory highlight.

Another highlight is the completely renovated Classiche workshop. In this highly specialized workshop - there are only a limited number in the world - owners of classic Ferraris can have technical inspections as well as certifications carried out. It was founded in 2006 to provide exclusive service to owners of Classic Ferraris and to carry out complex restorations. Only at the Classic Workshop can Ferrari owners find the specialists, know-how and equipment necessary for a complete check-up of the car. The care and restoration of Classic Ferraris is cultivated with great passion at Modena Cars. Thanks to an increase in the workshop's capacity, with three new lifts and a renovated delivery area, the growing demands of even more enthusiasts of the world-famous Cavallino rampante can be met even faster. With this excellent, future-oriented aftersale, no wishes remain unfulfilled.

Marco Sambaldi, Head of Switzerland and Europe, mentions: “We are proud and grateful that Modena Cars has decided to make an additional investment to raise the profile of the Ferrari brand in this region and to meet the increasing demand.”

Gino Forgione, General Manager Modena Cars added: "We are pleased to be able to offer our customers a faster and even better service with the new design and enlargement. The new Ferrari showroom is an unprecedented immersive experience that engages all the senses."

In addition to this solemn occasion, Ferrari displayed the newest car from the Ferrari range the Ferrari Purosangue. The Ferrari Purosangue is the Prancing Horse’s first ever four-door four-seater, equipped with Maranello’s iconic naturally aspirated V12, which can unleash a massive 725 cv in total. The car guarantees pure emotions not just when it is being pushed to its limits, but also in day-to-day driving situations. Unlike any other!