Bulgari - Serpenti Viper unveils Its latest evolution

2026-01-07

The eternally contemporary spirit of Bvlgari’s icon returns in six new creations, unveiled alongside the latest Serpenti campaign starring Anne Hathaway and Priyanka Chopra Jonas.

Embodying the magnetic allure and transformative power of the serpent, Bvlgari’s Serpenti Viper unveils its latest evolution, a new chapter in the eternal story of perpetual renewal. Set to debut in January 2026, six new creations enrich the collection with contemporary interpretations of the stylized scale, blending fluid geometry and effortless versatility. Crafted in yellow and white gold, these creations capture two facets of the same legend: essential yet iconic, ever-evolving while staying true to its unmistakable essence. Presented alongside the new Serpenti campaign featuring Global Ambassadors Anne Hathaway and Priyanka Chopra Jonas, the novelties write their own, independent evolution of Serpenti’s enduring spirit.

The Serpenti Icon reborn in new expressions

Since 1948 Serpenti has been synonymous with Bvlgari, an eternal expression of the Maison’s artistry and its timeless power of reinvention. In the Serpenti Viper collection, the legend is distilled to its purest form: an abstract, minimalist vision where stylized, modular scales and a streamlined serpent head define a new contemporary identity. The hypnotic rhythm of gold links, meticulously assembled by Bvlgari’s master artisans, flows around the body like a luminous second skin, embo- dying the perfect balance between iconic design and effortless wearability.

In yellow gold, the distinctive precious tone deeply intertwined with the brand’s legacy, the collection unveils a warm glow and a contemporary appeal. A necklace with a miniaturized serpent pendant elegantly entwined around the chain embodies the creature’s refined curvatures, while a modern collier translates the supple, coiling motion of the animal into a language of irresistible geometry and sinuous lines. The design is finished with diamond-pavé extremities that catch the light in a subtle play of brilliance. Completing the yellow gold ensemble, a pair of long drop earrings echoes the same rhythmic movement, their pavé-set heads and tails shimmering with every motion.

In white gold, Serpenti Viper unveils a radiant expression of the icon. The pendant necklace returns, and a new pair of hoop earrings interprets the signature motif in a versatile, contemporary form, where dazzling pavé details trace the sculpted contours of the serpent’s body. A pair of long drop earrings capture the quintessence of Serpenti’s hypnotic light, turning every movement into a shimmer of elegance and power.

Sleek, magnetic and endlessly adaptable, Serpenti Viper stands as an ever-contemporary jewelry icon: bold, timeless and perpetually evolving. Its modular forms invite infinite interpretations, while its intrinsically versatile essence encourages effortless pairings, powerful combinations and state- ment layerings with other Bvlgari icons.

The Serpenti Campaign

Serpenti’s spirit of transformation finds the highest expression in the magnetic presence of Bvlgari Global Ambassadors Anne Hathaway and Priyanka Chopra Jonas in the new Serpenti campaign launching in January 2026, photographed by Chris Colls. Captured amid prismatic reflections and radiant light, Anne steps into the allure of the iconic Serpenti Viper creations, while Priyanka cele- brates the iconic Tubogas silhouette. They move in a dance of sinuous motion and timeless design, staging a living metaphor for rebirth, as an invitation to embrace the infinite shifts of life, inspired by the eternal metamorphosis of the icon.

The new Serpenti Viper creations will be available in Bvlgari boutiques worldwide and on Bulgari.com starting from January 2026.

Photos : Bulgari