Leviev - Plans for Expansion with Key Leadership Changes and New Roadmap for Growth

2025-03-11

Leviev, a global leader in exceptional diamonds and high jewelry, is embarking on a bold new chapter with the appointment of Giovanni Mattera-Vairo as Managing Director. Second-generation diamantaires Chagit Leviev (President and CEO, Leviev Group USA) and Greg Sofiev (CEO and Creative Director, Leviev Diamonds) tapped the seasoned luxury leader as part of the executives’ broader vision to elevate the brand’s presence and accelerate the storied company’s retail expansion.

Mattera-Vairo played a key role in the international growth of prestigious brands including de Grisogono and Versace Precious Items, and his expertise in business development, retail growth, and branding will be instrumental as the Leviev executives look to continue fueling the company’s strategic transformation already begun under the diamond power couple’s leadership.

According to Chagit Leviev, “Looking ahead, Leviev plans to unveil a new brand campaign, introduce a network of exclusive shop-in-shops, and expand its presence in key luxury markets. Giovanni Mattera-Vairo brings a deep understanding of the world of luxury and a shared passion for Leviev’s values—exclusivity, exceptional craftsmanship, and an intimate client experience. His support will be instrumental as we further elevate Leviev’s presence worldwide and introduce our brand to a new generation of jewelry aficionados.”

Chagit Leviev and Greg Sofiev’s vision to expand the brand’s finished jewelry collections and retail presence is already taking shape. The leaders spearheaded the late 2024 opening of the Leviev Fifth Avenue retail showroom in New York City, an inviting and sophisticated space designed to provide an intimate, high-touch experience for clients.

“The luxury landscape is evolving, and today’s clients seek more than just exceptional quality—they want a personal connection,” said Greg Sofiev. “Leviev’s bespoke jewelry services have been a resounding success, and we’re expanding this offering to make custom design and direct sales a cornerstone of our business.”

The brand also recently dressed key figures at the 2025 presidential inauguration balls, and Leviev high jewelry pieces also graced the runway at 2024 F/W New York Fashion Week—including an exclusive co-designed Leviev x Bach Mai diamond necklace. These strategic collaborations and innovative marketing campaigns are already expanding Leviev’s reach and engagement with a new generation of diamond jewelry buyers.

Since 1977, Leviev has redefined the diamond industry by pioneering a fully integrated model—overseeing every stage from sourcing to design. This unparalleled level of quality control and transparency has positioned Leviev as the foremost name in natural diamond jewelry and exceptional diamonds of every conceivable cut, color, and size.

The extraordinary level of quality and craftsmanship associated with the Leviev name has led the brand’s pieces to command record hammer prices at auction for decades. Today, the high jewelry house remains widely viewed as a world leader in diamond jewelry and natural diamonds. Chagit Leviev and Greg Sofiev look to maintain and build on this legacy as they write the company’s next chapter – with plans to expand operations, reveal a new brand campaign, and roll out the first of the brand’s network of Leviev brand shop-in-shops.

About Leviev

Leviev is a premier high jewelry house, widely renowned as one of the world's leading luxury diamond companies since its establishment over five decades ago. The company is headquartered in New York City, with a private showroom on Fifth Avenue, and offers an unmatched range of high-quality diamonds and sophisticated jewelry designs that embody the Leviev’s deep expertise, superior craftsmanship, and timeless elegance. The heritage diamantaires cemented Leviev’s name in history by breaking the global diamond monopoly and establishing ethical and transparent sourcing practices that forever changed industry. With each natural Leviev diamond, the company offers incomparable selection and value by going directly to the source, ensuring unparalleled quality, from mine to masterpiece.