Hennes and Mauritz - Beauty and Chupa Chups - a sweet new beauty story coming this summer

2025-06-05

H&M Beauty is excited to announce a Chupa Chups collection that will take your beauty routine on a deliciously nostalgic journey, launching in July 2025. The collection’s packaging has a playful, retro feel, with vibrant and iconic Chupa Chups branding.

“Every product in this collection is designed to turn your beauty routine into a fun, joyful escape—transforming everyday into something as sweet as candy.” - says Mirja Kjellberg, Global section head private label, H&M Beauty.

THE SWEET BEAUTY ESSENTIALS

LIP SWIRL - OVERNIGHT LIP MASK, 6,99 EUR

A softening overnight lip mask enriched with shea butter deeply hydrates and nourishes lips while you sleep. The unique double-coloured swirl effect features Choco Vanilla and Strawberry Cream scents for a sweet, relaxing experience. Vegan formula. 
 

JUICY DUO – LIP BALM DUO,  6,99 EUR

A moisturizing lip balm duo infused with shea butter to soften and care for your lips throughout the day. Available in two delicious scents—Cherry and Watermelon. Vegan formula. 
 

FRUITY FUSION – LIP OIL TRIO, 7,99 EUR

A moisturizing lip oil trio that delivers a glossy finish with a sheer tint, perfect for a fresh, juicy look. Available in three fruity scents—Apple, Watermelon and Cherry. Vegan formula. 
 

CHERRY SPLASH – HAIR & BODY MIST, 5,99 EUR

A refreshing cherry-scented mist that can be used on both body and hair, leaving a sweet fragrance that lasts all day. Vegan formula. 

Alongside these sweet essentials, the collection also introduces a selection of Chupa Chups-inspired accessories. The Lip Gloss Charm (6,99€) is the perfect pocket-sized treat, available in two delicious flavours, Strawberry Cream and Choco Vanilla. The Chupa Chups Waterbottle (19,99€) is a fun, Chupa Chups-inspired accessory that will help you stay hydrated. For a quick pop of colour, the Single Lipgloss (3,99€) is available in three iconic flavours— Strawberry, Cola and Watermelon.

“We’re beyond excited that Chupa Chups has inspired H&M Beauty’s new limited edition drop! This collection brings a deliciously playful twist to beauty, transforming everyday routines into indulgent experiences infused with our signature Forever Fun spirit." - says Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

JOIN THE CANDY-COLORED BEAUTY PARTY THIS SUMMER

With its vibrant packaging and candy-inspired scents, this collection invites you to relive the joy of childhood while indulging in a bit of self-care. Whether you’re a beauty enthusiast or a candy lover, the H&M Beauty and Chupa Chups collection will add sweetness to your day.

The collection will be available online and in stores in July 2025. Follow @hmbeauty for all the latest updates and sneak peeks leading up to the launch.