Coyuchi - Announces Content Creator Rocky Barnes as New Brand Ambassador

2025-08-21

Coyuchi, the organic home textiles brand known for pioneering conscious luxury without compromise, announces content creator and entrepreneur Rocky Barnes as its newest brand ambassador. The partnership debuts with a curated collection of Coyuchi bedding and bath products, as well as pieces from the brand's upcoming apparel line. Titled The Place Where Nature Dreams and shot on location in Big Sur, CA, this surreal campaign marks a new chapter in Coyuchi's evolution, one that merges its roots in nature-inspired design with an expanded focus on storytelling, lifestyle, and reaching a multi-generational audience.

Rocky Barnes brings a distinct point of view and authentic connection to Coyuchi's growing audience. Her aspirational yet approachable aesthetic, paired with her affinity for conscious living, reflects the values Coyuchi has championed for over 30 years: natural beauty, quality craftsmanship, and sustainability in the everyday. "Rocky reaches a generation that's redefining what luxury looks like at home. Together, we're highlighting a way of living that's as inspiring as it is attainable," shares Vicky Grahan, President of Coyuchi. "This partnership marks a new chapter for the brand as we continue to engage more meaningfully with our community in the spaces they turn to for style advice and conscious shopping."

Rocky's curated collection for Coyuchi will debut alongside the campaign and features hero products like the Camellia Print Sateen Duvet Cover, Organic Relaxed Linen Sheets, the Paracas Alpaca Throw, and the Tahoe Wool Blanket, as well as pieces from Coyuchi's debut apparel line, marking a significant moment as the brand expands into new categories. "Partnering with Coyuchi felt like such a natural fit," shares Rocky. "They know that sustainability and style aren't trade-offs, they're essentials. As a mom, I care deeply about what I bring into my home, and Coyuchi makes it easy for my home to feel good, look good, and do good."

The partnership reflects Coyuchi's continued investment in connecting with customers in the places where they seek inspiration and trusted recommendations. As social media plays an increasingly central role in the brand's evolution, Rocky's influence and ability to connect meaningfully with her multi-platform audience of over 3.6 million followers made her a natural choice for this next chapter.

The Place Where Nature Dreams was shot by renowned photographer Ben Watts, with behind-the-scenes and social content captured by Matthew Cooper. The campaign launches in August 2025 at www.coyuchi.com and across digital media, social media channels @coyuchi, and influencer activations.

About Coyuchi

Since 1991, Coyuchi has been connecting people to the beauty of organic natural textiles by crafting luxurious, coastal-inspired bedding, sheets, towels, apparel, and more for the quality-conscious home. The brand sources the finest organic fibers globally, ensuring exceptional softness, durability, and craftsmanship, working with skilled artisans who weave each piece with care. Using 100% certified organic fibers, zero GMO seeds, and no synthetic fertilizers, harmful chemicals, or toxic pesticides, Coyuchi empowers clean living within the home. With a revolutionary circularity program and unwavering commitment to the planet, Coyuchi continues to innovate its products and business model to move the industry toward sustainability at scale while helping farmers and craftspeople thrive through transparency and accountability without a stitch of compromise.

Photo : Ben Watts