Saks Fifth Avenue - Unveils Holiday Your Way Campaign to Celebrate the Magic of the Holidays

2025-10-14

Saks Fifth Avenue, the ultimate destination for luxury shopping, unveils Holiday Your Way—its 2025 holiday campaign championing discovery and celebrating the art of signature style. Centered around the iconic Saks Fifth Avenue New York flagship, the campaign brings to life a heartwarming narrative that captures the countless ways customers express themselves through style for their chosen holiday moments. Weaving splendor into every touchpoint, the retailer reflects customers' distinctive tastes and wishlists through only-at-Saks experiences, the Saks Fifth Avenue Holiday Book, distinctive edits for the whole family and exclusive collections from the world's most coveted fashion brands. Later this season, Saks Fifth Avenue will once again glow bright in New York with its memorable light show and the reveal of its legendary Fifth Avenue holiday windows.

"Saks Fifth Avenue embodies the holiday standard with elevated, exclusive luxury offerings, where dressing becomes storytelling, and each look becomes its own festive moment," said Emily Essner, President & Chief Commercial Officer, Saks Global. "From hallmark traditions like the return of our beloved light show to reimagined customer engagements that awaken the holiday spirit and ignite inspiration, we look forward to offering our customers a best-in-class experience crafted uniquely for them this holiday season."

HOLIDAY CAMPAIGN AND BOOK

Shot by acclaimed photographer, Angelo Pennetta,Holiday Your Way follows festive characters anchored in individual holiday vignettes and features items from the most desired brands. From rushing out of the office to get party-ready, or hustling through the airport and reuniting with loved ones, to finally arriving at a glamorous night out with friends, each scene conveys merriment and personal style set against the dazzling backdrop of New York City. The campaign's distinguished cast includes Meadow Walker,Julez Smith and Magnus Ferrell, as well as the iconic fashion editor, Patti Wilson, whose signature mix of fantasy and elegance embodies the joy and glamour of the holidays. Riad Nasr and Lee Hanson of Frenchette and Le Rock are also featured, evoking the energy of New Yorkers at the heart of the holiday dining scene.

The campaign launches in tandem with the inspiring Saks Fifth Avenue Holiday Book, a compelling printed guide, followed by a shoppable online edition later this month. From captivating editorials showcasing the season's most luxurious accessories to an inside look into exclusive holiday experiences, customers can discover a gift for everyone on their list. "Saks Fifth Avenue is defining the season with customer connectivity and meaningful memories at the core of our approach," said Kristin Maa, Chief Marketing Officer, Saks Global. "Holiday Your Way inspires customers to embrace their individual style for every occasion and invites them on an engaging journey of shopping discovery. We continue to bring the magic of the holidays directly to our customers through compelling content, the unmissable windows and immersive in-store experiences that captivate at every turn."

HOLIDAY GIFTING AND DRESSING

Exclusive to Saks Fifth Avenue, customers can find exceptional merchandise throughout the season from sought-after brands, including Balmain, Akris Punto and Milly, to refresh their holiday wardrobes. On Saks.com, the Holiday Gift Guide Shop serves as a seasonal destination for customers seeking standout gifts. Curated assortments include Gifts for Her, Gifts for Him, Beauty Gifts and Stocking Stuffers. The Holiday Party Shop also offers a refined dressing edit of festive looks for intimate family events, glamorous gatherings and travels afar. Those in search of extraordinary sparkle and timeless treasures, for loved ones or themselves, can enjoy an expanded assortment of fine jewelry and reimagined displays in the Saks Fifth Avenue New York flagship.

ONE-OF-A-KIND EXPERIENCES
For the sixth consecutive year, the retailer presents its one-of-a-kind Holiday Experiences, offering customers unique gifts that give back. Each purchase supports the Saks Fifth Avenue Foundation, which advances mental health initiatives in communities where support is most needed, or Comic Relief, a nonprofit organization that funds programs to ensure children and families living in poverty receive the support they need to build a brighter future. Notable gifts include:

• VIP access to Comic Relief Live at Carnegie Hall, as well as a dinner at L'Avenue at Saks and a meet-and-greet with the program's stars
• The opportunity to feature a beloved dog in a Saks Fifth Avenue campaign photoshoot
• The chance to join the Saks Fifth Avenue team at New York Fashion Week and enjoy a private styling session with a Saks Stylist
• An evening dinner at L'Avenue at Saks overlooking the spectacular Rockefeller Center tree lighting

HOLIDAY WINDOWS AND LIGHT DISPLAY

The famed center six windows of the Saks Fifth Avenue New York flagship will bring enchanting scenes of New York City to life, from a snowy Central Park boat scene to a holiday tree decorated as only Saks Fifth Avenue can create. Additional windows will showcase Your Story in Lights, a visual ode to making the holidays your own, featuring motifs from the holiday campaign and awe-inspiring fashion. This year marks the return of the iconic holiday light show on November 24th with a reimagined, state-of-the-art display. The lights will dance to a curated medley of uplifting music, creating a luminous celebration of light and sound. For the 16th year, Mastercard is celebrating the festive season and proudly presenting the holiday windows and light show.

ABOUT SAKS FIFTH AVENUE

Saks Fifth Avenue is a leading destination for luxury fashion, driven by a mission to help customers express themselves through relevant and inspiring style. Since its inception in 1924, the company has delivered one-of-a-kind shopping experiences, featuring an expertly curated assortment of fashion and highly personalized customer service. Its unique approach combines an emphasis on the digital customer experience with a strong connection to a network of 33 extraordinary locations across North America for seamless, all-channel shopping. Saks Fifth Avenue is part of Saks Global's portfolio of top luxury retail brands and real estate assets. Visit saks.com for more information.

ABOUT SAKS GLOBAL

Saks Global is the largest multi-brand luxury retailer in the world, comprising Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, Saks OFF 5TH, Last Call and Horchow. Its retail portfolio includes 70 full-line luxury locations, additional off-price locations and five distinct e-commerce experiences. With talented colleagues focused on delivering on our strategic vision, The Art of You, Saks Global is redefining luxury shopping by offering each customer a personalized experience that is unmistakably their own. By leveraging the most comprehensive luxury customer data platform in North America, cutting-edge technology, and strong partnerships with the world's most esteemed brands, Saks Global is shaping the future of luxury retail.

Photo: Angelo Pennetta - SFA Holiday Campaign